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Electric Jets, Buried Trash And Controlled Ownership. Welcome To Marc Lore’s ‘City Of The Future.’

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“One of the primary motivators here to do this was . . . testing a new model for society,” says Lore, 50. “What we’re calling ‘equitism,’ which is capitalism reimagined.” He adds:  “It won’t look like The Jetsons. It’ll look like a real city.” He envisions a cross between New York City, Tokyo and Stockholm, leveraging each location’s efficiency, diversity and environmentalism, respectively.

“This is the end game,” he says. Then he repeats, for emphasis, “This is the end game.”

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