Crow and Northern Cheyenne designer Bethany Yellowtail launches new Carhartt collaboration

B.Yellowtail, the Indigenous fashion and lifestyle brand founded by Crow and Northern Cheyenne designer Bethany Yellowtail, has launched its second collaboration with Carhartt.

As a member of the Rock31 entrepreneurial community, B.Yellowtail’s newly released spring launch brings authentic Indigenous design to customers across the country while highlighting the talent, creativity and entrepreneurial spirit emerging from an authentic Montana brand.

Originally from Wyola, Yellowtail built her career in the fashion industry in Los Angeles before returning home and growing B.Yellowtail into a nationally recognized company. Founded in 2015, the brand was created to provide an authentic Indigenous voice in an industry where Native-inspired designs have often been produced without tribal involvement.

I understand my designs to be connected to the people, to the land, to our ancestors, to our future, and I am one of the many parts of our continuum.