Connor Blakley is taking on “Uncrustables” by Smuckers and winning with “Jams”. What product could you improve and build a company?

NFL players were downing 80,000 Uncrustables per season. Then, in July 2025, Blakley, a high school dropout who’s been running businesses since he was 13, started a consumer packaged goods (CPG) company and launched Jams, a better-for-you frozen PB&J sandwich.

Last November, Jams entered Target stores, and six months later one flavor began outselling its Uncrustables counterpart. Jams are now stocked in half of NFL locker rooms, and when the new football season kicks off on September 9, Jams will debut as the NFL Players Association’s first official PB&J—a title Blakley spent a year quietly engineering.

BY Clint Rainey