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Coaching takes consistency, says ad agency chief

May 26, 2015/

Coaching employees takes clear communication and consistent standards that people can work toward, says Lori Senecal, CEO of CP&B and the MDC Partner Network. "You can’t be changing your perspective every five minutes or treating them one way one day and a different way the next," she says.

By Adam Bryant

Full Story: http://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0

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