Blog a better world. Web logs helping nonprofits spread word
THE DO-GOODERS of the world are grabbing onto the Web’s sassiest technologies to raise funds, rouse public opinion and build community.
Nonprofits have glommed onto blogging to remind supporters of their mission and keep them up to date of their latest accomplishments.
Blogging along with podcasting, RSS and tagging are tools referred to as social technology for their ability to create a community among the users and the sponsoring organization. Nonprofits find they transform their relationship with their supporters.
By Francine Brevetti, BUSINESS WRITER
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