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Big Data Broadens Its Range
March 15, 2013 /
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Customers walking into an AutoZone AZO -0.61% store in Waco, Texas, will find a deal on Gabriel shocks which they won’t find at most other AutoZone stores. In Minneapolis, they can find a discount on Reese towing equipment. And in Mulberry, Fla., there’s a special on a bug deflector.
The targeted deals are part of AutoZone Inc.’s strategy to customize its global supply chain at the store level, reducing the chances that customers will leave without making a purchase.
By RACHAEL KING and STEVEN ROSENBUSH
Full Story: http://online.wsj.com/article/SB10001424127887324077704578358231107272180.html
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