as more couples are seeking to protect their assets, tech startup Hello Prenup is capturing a slice of that growing market.

The website allows couples to draft and sign a prenup in around 90 minutes without a lawyer—charging $599 per couple for its standard service and just under $2,000 if they want to add attorney representation.

Founder and CEO Julia Rodgers at first couldn’t find traction for the idea, but an appearance on Shark Tank in 2021 changed the company’s fortunes, and Forbes now values the firm at $140 million.