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“Amenity Destinations” : The Rush to Rural – What Comes Next?

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“Communities that can develop strategies to plug those newcomers in and harness their energy in a productive direction will do much better than those communities that just passively receive them,” Nelson says.
“Our sense is that it is indeed a more affluent set of folks who are moving,” says Megan Lawson, a Montana-based researcher, statistician, and economist with Headwater Economics. The trend isn’t new and there are competing theories as to the reasons behind it.
“Those people who are in corporate America are starting to get pulled back.” Many are finding out they are required to show up at the office or will be by fall.

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