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Accenture Life Trends 2024 – The visible and invisible mediators between people and their world are changing.

  • The harmony between people, tech and business is showing tensions, and society is in flux.
  • Five trends explore the decline of customer obsession, the influence of generative AI, the stagnation of creativity, the balance of tech benefits and burden, and people’s new life goals.
  • Opportunity abounds for business and brands in the coming twelve months and beyond – read Accenture Life Trends 2024 to find out more.

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