News

A popular hunting personality just bought one of Idaho’s top outdoors gear brands

June 20, 2019/

Steven Rinella 2

An outdoors media company helmed by popular hunting personality Steve Rinella recently acquired an Idaho-based outdoor gear brand, according to a news release from both companies.

MeatEater, a lifestyle website with a popular podcast and Netflix series of the same name, bought First Lite, a hunting apparel company out of Ketchum. The terms of the acquisition were not made public when the merger was announced on Tuesday.


Click here to read the story.

Leave a Comment

You must be logged in to post a comment.

MATR Sponsor (view all)


The Missoula Chamber of Commerce advances the quality of life in Missoula by advocating for a healthy, responsible & diverse business environment & by providing resources that help businesses succeed. Contact Sharon Morren, Director of Membership, [email protected] to join.

MATR Supporters (view all)


ADROIT Employer Resources is a Montana-based workforce and talent solutions partner

Make Your Future in the College of Business

Working closely with GFDA’s economic development team, HPF helps Montana businesses access the capital they need to expand, modernize, and strengthen local communities.