A popular hunting personality just bought one of Idaho’s top outdoors gear brands

An outdoors media company helmed by popular hunting personality Steve Rinella recently acquired an Idaho-based outdoor gear brand, according to a news release from both companies.

MeatEater, a lifestyle website with a popular podcast and Netflix series of the same name, bought First Lite, a hunting apparel company out of Ketchum. The terms of the acquisition were not made public when the merger was announced on Tuesday.