News

7 Ways Every Entrepreneur Should Evaluate A New Idea

August 6, 2020/

Marty Zwilling

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution now?” The right person can make any idea a business success, and the wrong one will always struggle.

Marty Zwilling


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