You have a lot of business ideas and most of them won’t work. But how do you know which will? Starting a business is a high-stakes venture. Nearly half of all businesses fail within five years, and over a 10-year span, that number climbs above 65%. You need to know if your idea is good to avoid wasting your time.

42% of startups fail simply because there’s no market need for their product or service, but idea validation research is what separates startup success from startup failure.

Founders who’ve failed agree. 58% said they would have done more research before launching, and the same percentage wished for a stronger business plan. Thorough idea validation can help you avoid failure.