5 mistakes companies make launching drugs, medical devices

So, you not only come up with a great medical device or drug that will improve or save lives, you spend years getting your product through clinical trials. And, finally, it’s approved by the U.S. Food and Drug Administration. Now, your product is ready to launch.

Full Story: http://www.medcitynews.com/2011/10/five-mistakes-companies-make-launching-drugs-medical-devices/