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Utah rolling out ads. $3.4M campaign using TV, print and Web to lure tourists

March 16, 2007 /

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Utah tourism officials are primed to strut the state’s stuff to potential spring and summer tourists from out of state.

All ads will display the "Utah: Life Elevated" brand.

Television, print and online ads are the linchpins of a $3.4 million campaign that begins Monday and highlights Utah’s natural beauty and myriad activities available for folks spending time and money in the state.

By Brice Wallace
Deseret Morning News

Full Story: http://deseretnews.com/dn/view/0,1249,660203601,00.html

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