How Customer Analytics Is Speeding the Cure for Parkinson’s

"Suddenly overnight we were able to have, on our desktops and our mobile devices, real-time automated reports. It was game-changing for senior management." -Emily Moyer, senior vice president of marketing and digital strategies at The Michael J. Fox Foundation for Parkinson’s Research

Full Story: http://knowledge.wharton.upenn.edu/article/how-customer-analytics-is-speeding-the-cure-for-parkinsons/