SF apparel startup putting up billboards with ‘alternative facts’

San Francisco apparel startup Betabrand is tweaking both the president and two larger hometown rivals in an advertising campaign touting "alternative facts."

The campaign, already on Facebook, goes up on billboards Friday.

"Another milestone for the company that invented pants. And the wheel," the company said, in a brag worthy of White House spokesman Sean Spicer.

Full Story: http://www.sfgate.com/technology/article/SF-apparel-startup-putting-up-billboards-with-10900140.php