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It's in the brand: Main Street Montana Project symposium explores ways to market Montana products

September 13, 2016View for printing

Meg O'Leary, director of the Montana Department of Commerce, said branding emerged as one of the top issues that arose during the fact-finding stage of the Main Street Montana Project, launched by Gov. Steve Bullock in 2013.

"One of the things we heard when we crossed the state was that we did a really good job with our tourism brand - our Destination Montana brand," said O'Leary. "But businesses run into barriers when going out to sell their product or service."

"Look at those emotional statements when people think of Montana. This is the value Montana is bringing to potential consumers about their brand."

Martin Kidston

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