University of Montana revamps recruitment, looks ahead to 2016 fall enrollment

"We’re significantly up over where we were last year."

A couple of years ago, UM http://www.umt.edu/ overhauled its recruitment communication strategies, and the students who enroll in the fall 2016 will be the first who have been through an entire round of the revamped effort, from snazzy print brochures touting ceramics and welding to targeted emails written to inform students about financial aid – and also make them laugh.

One reads: "Would you like to save yourself the cost of additional college tuition and the social awkwardness of explaining what a ‘Super Senior’ is to your relatives?"

Enrollment has been in decline at UM since 2009, but this year, the number of freshman applications has jumped. UM officials are not counting their chickens, but the increase is sizable, O’Hare said.

KEILA SZPALLER [email protected]

Full Story: http://missoulian.com/news/local/um-revamps-recruitment-looks-ahead-to-fall-enrollment/article_1bb5c88b-643d-58be-b896-4f61ff8bc1a7.html

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