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6 Reasons Marketing Is Moving In-House
August 1, 2015 /
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.
Mark W. Schaefer
Full Story: https://hbr.org/2015/07/6-reasons-marketing-is-moving-in-house
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