Get Better Testimonials by Asking These 6 Questions

Nothing is more powerful in persuading prospects to become customers than testimonials from existing clients. These personal recommendations tend to carry great weight because they are authentic and demonstrate that real people get satisfaction and results from your products or services.

Of course, some testimonials are more persuasive than others. Here are the six questions to ask your customers to solicit stronger, more effective endorsements (both in writing and on video).

by Robert Moskowitz

Full Story: http://blog.intuit.com/marketing/get-better-testimonials-by-asking-these-6-questions/