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Five Social Media Tricks Every Entrepreneur Should Know

"It’s 2012, and people don’t buy what you do but why you do it. Social media helps companies of all sizes expose the individuals behind the brand, humanize it and build influence," says Amy Jo Martin, founder and chief of social media consultancy Digital Royalty and author of social media book Renegades Write The Rules, released this week.

Jenna Goudreau, Forbes Staff

Full Story: http://www.forbes.com/sites/jennagoudreau/2012/10/04/five-social-media-tricks-every-entrepreneur-should-know/

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