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To Create True Innovation, Consider Who You Want Your Customers To Become
August 28, 2012 /
MIT fellow and author Michael Schrage says entrepreneurs are thinking about innovation all wrong. It’s not about transactions; it’s about transformation.
How do we invest in our customer or how do our innovations improve the human capital, competencies, and capabilities of our customers?
By Drake Baer
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Posted in: Funding and Building your Business