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Sell through local stores, Stihl president, Fred Whyte, says

March 24, 2011 /

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With a quiet wit and plenty of stories and statistics, Fred Whyte, president of Stihl Inc. http://www.stihlusa.com/ , invited business students at Montana State University Billings http://www.msubillings.edu/ Wednesday to ignore conventional business advice.

Rather than focusing on a single key skill and hiring everything else out, Whyte advised students to:

Stay vertically integrated, build and sell your own products.

Offer service and promote safety.

Plan long term.

And his biggest heresy: Sell your products through locally owned stores. Spurn the big-box retailers.

By JAN FALSTAD Of The Gazette Staff‌ The Billings Gazette

Full Story: http://billingsgazette.com/business/article_52499d7f-5206-5abc-984d-ee7f6ca46354.html

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