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More marketers use social networking to reach customers
August 28, 2009 /
Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
So how does it introduce the subcompact car to Americans? A massive ad blitz on TV? In-house promotions at dealers nationwide?
Nope.
In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on YouTube about the car, and they’re encouraged to talk — no holds barred — about the Fiesta on their blogs, Facebook and Twitter.
By Jon Swartz, USA TODAY
Full Story: http://www.usatoday.com/tech/news/2009-08-27-social-networks-marketers_N.htm
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