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Five Keys to Effective Economic Development Marketing

September 16, 2008 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Getting the attention of your targeted business prospects is a difficult task in the best of situations; battling 13,000 competitors makes it substantially more so. Unfortunately, that is the challenge faced today by economic development professionals. Because of this increasingly intense competition, it is imperative for economic developers to do all in their power to elevate above the competition in order to achieve meaningful results. Angelou Economics has observed that the following five marketing fundamentals can make the difference between great success and mediocrity.

By Steve Vierck, CEcD, President/Economic Development

Full Story: http://www.angeloueconomics.com/articles/MarketingKeys.html

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