News
YouTube’s new ad model
NO, IT’S NOT PARIS HILTON, BUT SHE’S PARTICIPATING IN THE NEW CONCEPT
People have wondered how YouTube, the Internet video phenomenon, would cash in on its explosive popularity.
Now we have an inkling — it’s a first for Internet advertising, and comes with the help of Paris Hilton.
Today, YouTube will announce a new advertising strategy that aims to keep its growing — but very opinionated — audience happy while giving advertisers something more than banner ads and contests to reach them.
The San Mateo company has created a new advertising concept called participatory video ads. Each day at YouTube’s home page, one video ad will be featured. It will rise and fall based on its own entertainment merits, judged by users. People at the site can rate the ad, share it with others, write comments about the ad, embed the ad inside their own videos or make the ad a favorite.
By Michelle Quinn
Mercury News
Full Story: http://www.mercurynews.com/mld/mercurynews/15331340.htm
MATR Supporters (view all)
News Catrgory Sponspor:
Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.