4 Steps to Spectacular Customer Service

A simple, four-step process can help you create the type of business that draws customers in again and again.

Most towns have at least one "flashpoint" business–a place that’s famous for its turbo-charged workers and lines of eager customers. These are the local hot spots that are "always jumping," places in which employee motivation and customer satisfaction fuel each other in a flashpoint of contagious enthusiasm.

But flashpoint businesses don’t just happen by lucky accident. They have to be made to happen. If there aren’t many such businesses, it can only be because so few owners and managers understand the simple four-step process for creating a flashpoint culture in their own workplaces.

By Paul Levesque

Full Story: http://www.entrepreneur.com/article/0,4621,327131,00.html