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Key Move: Set Goals–For Everything
Want to take a page from the ultimate entrepreneur’s playbook? Check out the "Key Moves" series, courtesy of StartupNation, a multimedia company devoted to educating small business owners. Each profile highlights a specific strategy or tactic critical to a real entrepreneur’s success. They just might help jump start your own business.
The whole idea behind Josh Linkner’s company is to get consumers to take a chance on something. But when it comes to running ePrize–which designs prized-based Web promotions–Linkner leaves nothing up for grabs.
Instead, he sets goals for nearly every aspect of his business: "If you can’t clearly articulate your vision and your specific goals, how can you expect your people to put the pieces in the right spots?"
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