Closing the sale can be tough, but guidelines can ease the way

Finding new prospects and explaining features and benefits — the stock-in-trade of salesmanship — can be difficult enough for an entrepreneur who is not sales-oriented.

But the inexperience factor can be crushing when it comes time to close the sale. After all, even sales pros often have trouble wrapping up the deal.

A few basic pointers will help demystify this potentially difficult process:

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