Oprah show mention prompts rush on Havre company’s ‘no bounce’ bra – ENELL Inc.

A phone call to a Havre-based business drew a steady "busy" signal last month. That was good news for ENELL Inc., http://www.enell.com/ a sports bra company that drew rave reviews from Oprah Winfrey.

When the call finally rang through, Renelle Braaten, president and founder of ENELL, had barely a moment to speak.

"Can I call you next week?" she asked. "We’re just trying to do damage control."

The "damage control" was actually a frantic flurry of activity, the fallout from Oprah’s enthusiastic endorsement during her "Lose Weight With Oprah" episode broadcast in mid-May. The segment gave a staggering boost to a business that had been thriving even prior to the broadcast.

"We’ve been growing more and more," Braaten said. "But nothing like when Oprah hit. Now it’s ‘Oh my God!’ "

By LINDA HALSTEAD-ACHARYA
Of The Gazette Staff

Full Story: http://www.billingsgazette.com/index.php?id=1&display=rednews/2005/06/19/build/business/25-bra.inc

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