Expand Your Enterprise With Online Networking

For entrepreneurs and venture capitalists, finding the right deal often isn’t just about whom you know. It’s also about the people whom those people know.

Business owners and investors alike are discovering they can reach those people through online networking sites.

As a tool, networking sites are better known as a way to meet people socially. Sites like Friendster.com let users meet new people through their friends on the network — in effect, a mutual friend provides an introduction. As the popularity of these sites has boomed, more people have realized that online networking can also be useful for business purposes. Job seekers started using online networks to make connections, and now such networks have caught on among venture capitalists looking for deals and entrepreneurs looking for financing or other help for their businesses.

By JEANNETTE BORZO
Staff Reporter of The Wall Street Journal.

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