Increase Your Marketing Response

Want more prospects to respond your marketing? Here’s how to avoid six barriers that stop customers in their tracks.

Here’s a plain fact: Marketing exists to support sales. Sure, it’s also used to create awareness and build a brand image. But ultimately if your marketing doesn’t motivate customers to take action, it’s probably not doing its job.

If you’re experiencing less than stellar results when it comes to getting customers to respond to your marketing messages, it may be time to take a hard look at your campaign. Here are six factors that may stand in the way of customer response, plus tips on what to do to improve your response rates.

Kim T. Gordon

Full Story: http://www.entrepreneur.com/article/0,4621,319160,00.html