‘Yellowstone’ Effect Keeps Growing – Younger Viewers Driving ‘Yellowstone’s’ Cultural and Economic Impact


Thanks to Taylor Sheridan’s crazy-popular television series “Yellowstone,” a whole new generation of city folk is using phrases like “cowboy up” and looking for the perfect pair of boots to wear to their 9-to-5 desk jobs.

The series has a wide range of viewers, but according to Nielsen Fast National Ratings, young adults are a well-represented demographic. Nielsen reported a 52% increase in 18- to 34-year-olds tuning in to watch the first episode of season five (2.53 million live plus-same day) compared to 1.67 million (live plus-same day) for season four’s premier.

The “Yellowstone” effect today ranges over the fashion front, country music, Montana tourism, state tax revenues, jobs and even land markets.

Victoria G. Myers


Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.