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Women-owned businesses help guide Missoula’s Southgate Mall evolution in shifting retail world
January 29, 2020 /
Whitney Oliver planned to become an archaeologist. But now, like five other women-owned businesses in Southgate Mall, she thrives in retail leadership.
Parlaying her people strengths and solid retail experience into a brick-and-mortar clothing shop for women, Oliver has emerged as the owner of Apricot Lane Boutique, a business she purchased in 2019.
By Renata Birkenbuel
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