With Brand USA, a campaign to lure back foreign tourists — and their money

A record one billion people — one in seven on the planet — traveled to another country last year. So why aren’t more tourists coming to America?

Record numbers of tourists are coming to America; last year more than 66 million came, and they spent more than $168 billion here, according to the Commerce Department. But tourism officials said those statistics mask the fact that growth in tourism to the United States has not kept pace with growth in global tourism.

Land of Dreams: http://www.youtube.com/watch?v=WWUA1CXIku8&feature=player_embedded

By Kevin Sullivan

Full Story: http://www.washingtonpost.com/business/with-brand-usa-a-campaign-to-lure-foreign-tourists–and-their-money/2013/03/08/653bcd82-619c-11e2-a389-ee565c81c565_story.html