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Why You Need To Look Beyond Big Data For Future Needs
May 10, 2020/
As we continue to become more data connected online and offline, there is no question that our digital exhaust will tell more and more about us, allowing better short-term projections of our buying habits and interests. Yet, the challenge of really predicting future needs and behavior is much tougher. Thus, I predict that humans will be driving big data in business, rather than the other way around, for a long time to come.
Marty Zwilling
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Tried to get companies to realize that, while big data is the talking point and important, companies should first take advantage of “little” data that can quickly transform a company. It’s the hundreds of spread sheets or “I do this so I can take info and pass it along to someone else” tasks that, when understood, can make employees much more efficient. It’s not rocket science and any company not starting data analysis projects with employees on the front line and giving them data analysis tools is missing a huge opportunity.