What to Send When? Top of Funnel Strategies for Tactile Marketing
By Virginia Sanders
Adding direct mail to your marketing and sales journey is exciting! This is your chance to make a memorable connection with your future customers.
But how do you strategize what to send and when to send it?
Tactile marketing is infinitely versatile, so figuring out where to start can be intimidating. Simply sending a gift and hoping it gets you that meeting or demo with your prospect isn’t an effective or scalable approach, especially at the top of the funnel.
Direct mail success hinges on five key principles: