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What payers and providers can learn from how big data geeks shaped Obama’s winning campaign

November 8, 2012/

The world’s best number crunchers did more than predict the outcome of the presidential election: they may have helped a candidate get elected.

As Time’s Swampland reported, political staffer Jim Messina implemented a highly deliberate, number-driven campaign strategy. With Messina at the helm, Obama’s staff-members made decisions based on thorough quantitative analysis over experience or gut instinct.

by Christina Farr

Full Story: http://medcitynews.com/2012/11/what-payers-and-providers-can-learn-from-how-big-data-geeks-shaped-obamas-winning-campaign/

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