Webinar: How to Take a Data-Driven Approach to the Census

With the 2020 U.S. Census approaching, government organizations and community groups aimed at supporting the count have access to an unprecedented level of data. Understanding how to use that is vital.

The first in a five-part series, the webinar focused on using data-driven marketing approaches during the Census to support the work being prepared by community count organizations, local and state government agencies, consultants, advocacy groups, volunteers, marketing firms, and “just generally people who live in the United States,” said Chris Dick, managing director of public sector work for Civis.