Venture Capital Funds Are Tight. You Can Still Get Your Share

A report from DocSend found that the purpose section of pitch decks–one or two sentences outlining the product or service’s essential offer–jumped from the 13th to the third most scrutinized section over the past two years. In 2022, investors spent 41 percent more time on the traction section, which demonstrates how the product or service is already valuable, than in 2021–meaning that demonstrating your purpose and path to market will strengthen your funding chances.

By Sarah Lynch