Transformers star Josh Duhamel to be the face of North Dakota tourism campaign

Even North Dakota’s tourism director admits it isn’t easy promoting a state where the first day of the new year brought temperatures down to a brutal 45 below zero.

But having Hollywood actor and Minot native Josh Duhamel make the pitch helps, said Sara Otte Coleman, who heads the state’s tourism agency.

"He has increased awareness," she said.

JAMES MacPHERSON Associated Press

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