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To Create True Innovation, Consider Who You Want Your Customers To Become

August 28, 2012/

MIT fellow and author Michael Schrage says entrepreneurs are thinking about innovation all wrong. It’s not about transactions; it’s about transformation.

How do we invest in our customer or how do our innovations improve the human capital, competencies, and capabilities of our customers?

By Drake Baer

Full Story: http://www.fastcompany.com/3000620/create-true-innovation-consider-who-you-want-your-customers-become?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29

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