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TED Talk – The counterintuitive way to be more persuasive

April 1, 2021 /

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The counterintuitive way to be more persuasive

Niro Sivanathan | 1.4M views

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Oliver Friedman, Editorial producer, TED

Want to be convincing? Then watch this fascinating talk about the psychology of making a good point. Niro sticks to one relatively simple idea, but it’s totally changed how I communicate at work and in everyday life — and helped me persuade others, too.

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