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Sustaining Sustainability: How Small Actions Make a Big Difference

December 17, 2019/

ben-and-jerry

“We do a lot for the environment and society. Can you help me understand if this helps us sell ice cream?” Ben Cohen, the CEO [and cofounder] of Ben & Jerry’s

When a company defines its purpose, it will find that sustainability is built into that definition. And that it is a journey; the important thing is to get started.

 


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