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Start Up on the Right Foot — Build a Customer Advisory Board
May 19, 2017 /
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"We were able to email 10 of our customer advisory board members, give them mockups of the new feature and invite them for an hour of usability testing — we threw in Amazon gift cards as a reward — and the results were amazing," says Peter Kazanjy, best known for co-founding recruiting startup TalentBin and his proven early-stage sales wisdom. "With a Customer Advisory Board (CAB), you essentially have a captive audience of folks who are fired up for your success, and who you can leverage on an ongoing basis to build the best product possible."
Full Story: http://firstround.com/review/start-up-on-the-right-foot-build-a-customer-advisory-board/
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