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Pickleball Anyone? ‘Shoptainment’ will save shopping malls, analyst says: ‘We’re going beyond just retail’

Experiential retail shopping

Before the COVID-19 pandemic turned the world upside down, industry analysts across the board were lamenting the death of the shopping mall.

Online shopping had gripped the American consumer, people were ordering dinner online with delivery right to their door, and once longstanding brick and mortar stores including massive chains were shuttering locations all over the country.

 

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Can Pickleball Save Dying Malls?

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