Retailers ‘Listen’ to What Customers Are Typing

The latest generation of text understanding technologies translates consumer comments into actionable business intelligence.

Did you know that patients tend to refer to their physicians as "doctor" when they are happy with the care they have received, and as "he" or "she" when they are not? Or that a pricey bottle of wine often smells different to consumers than the same wine offered at a lower price?

Full Story: http://deloitte.wsj.com/cio/2013/10/07/retailers-listen-to-what-customers-are-typing/?goback=.gde_1814785_member_5793017336831172612#!