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PrintingForLess Newsletter – September 2009
Offset lithography, CMYK, four-color process, bleeds, foil-stamping, aqueous coating, gate-folds…we know, we know, the list of strange & complicated terms to describe different types of printing, finishes, and paper stocks can be a little overwhelming. Since the invention of the printing press by Gutenberg in 1439, it seems that the printing industry is bound and determined to hold on to their secret printing language, leaving the rest of us feeling confused and just a little bit left out.
In this month’s newsletter, we’re pulling back the curtain on confusing printing lingo to help you communicate more effectively with your printer and get the results you really want. Read on to learn what offset printing really means, how to prepare your digital files for print, and how to choose the right printing service for your next project. Plus, we’re featuring a useful new marketing product and a zany trivia quiz that will put your printing knowledge to the test.
Full Newsletter: http://www.printingforless.com/NewsletterSeptember09.html
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