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PPL and MEDA Present: Marketing Your EDO, 4/28, Bozeman, Montana
Everyone is invited and encouraged to attend the 2011 MEDA Spring Conference
Before you can succeed at business attraction marketing, you have to win the internal marketing
battle. Every community has limited resources. Economic development competes for investment and
resources directly and indirectly with a host of important priorities. Results depend on marketing. The
missing link in internal (within the community) marketing is differentiation and positioning.
Being the default economic development organization is not the same as being the economic
development organization. Is your organization properly positioned? Do you have the right support?
Are resources adequate? You will learn differentiation strategies, how to position your organization,
and metrics for success.
Thursday, April 28 Jefferson Room; 7:30am – 11:00am Breakfast is provided.
Registration Info: http://www.medamembers.org/Marketing2011.pdf
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