Podcast – It’s All About Timing: How Nonprofits Can Increase Charitable Donations

Charitable organizations and nonprofit institutions that rely on donations to fund their activities have to strike a delicate balance between aggressively soliciting money and not turning off donors. New research from Wharton shows that timing is the key to maximizing donations, particularly from people with an existing connection to the organization.

http://knowledge.wharton.upenn.edu/article/reciprocal-relationship-charitable-giving/